Day 2: Gather your audience
Join all relevant groups about your niche. Check which groups allow link posting, mark it as favourite. Create a facebook page, post on it for daily basis. Post entire article instead of any link.
A hard working blogger thinks he will do a great SEO and will bring organic readers to his website, but the smart bloggers start gathering readers before they start a website. Social media is a great tool to find relevant audience. For example, if you are going to write on football matches, facebook groups will help you to find those audiences.
How do you use social media?
I know you just came here after scrolling number of feeds and reels, just count how many minutes you spend there and what’s the output. Now it’s time to start using a social media for fruitful purpose.
Power of social media.
One of my friend had a tragic life incident in her life, she was depressed. Her husband tried to keep her engaged in another things, he opened a facebook page through her account and told her to post on it on daily basis. She started doing the same, she was just copying fictional stories from various resources like facebook, whatsapp and pasted on her facebook page. She was not counting a followers, she was not expecting anything from it. After 6 years page has reached 1 million followers. Now various bloggers started asking membership for the page so that they can post a link on her page and she will publish. She started earning $1000 per month without any hard work. So this is the power of “time”. She was consistent, she was loyal to her task and so the result came out.
How to start using social media to gather an audience?
Now you have to create a presence of your website on social media. First we will discuss about facebook.
Things to do on Facebook:
Join all relevant groups about your niche.
Check which groups allow link posting, mark it as favourite.
Create a facebook page, post on it for daily basis.
Post entire article instead of any link.
How to grow the audience?
It’s important to know how facebook algorithm works. Facebook don’t want any user to leave a facebook and join external link, so facebook has prioratised the post reach according to it’s format. Plain post without any link and image has higher reach, then comes images, videos and finally a link. Furthermore, once users started reacting to your facebook posts, facebook will detect the engagennt rate per format. If image post has higher reactions, facebook will give you more reach for image posts. So initially you have to start with a plain posts or images. To keep the emgagement rate higher, post engaging content like memes or something. It will boost your followers.
Here is a process of growing page:
Design engaging cover image and profile image describing your niche.
Create a post and insert multiple hashtags.
Don’t invite your friends, let the audience search you. Because friends will just like the page and will not be interested in your posts. This will increase bounce rate of posts. So never do this mistake.
Keep posting questions and share it’s link on Facebook groups, this is like backlink in Facebook. I am targeting Facebook mostly, because Facebook has own monetization tools that will bring extra income from:
In stream ads
Brand Collab
Starts
Fan subscription.
I will explain Facebook monetization tools in another blog soon.
Things to do on instagram:
- Create profesional instagram account with your niche name.
- Update daily.
- Focus on reels and stories.
Reels are gaining immense popularity, you have to learn to create a reel with your niche. For example if you are working on finance niche, create a reel with interesting story. You might have watch the reels of “finance with Sharan”, he took a financial knowledge at next level.
Thing to do on Reddit:
European countries mostly use reddit platform. So if you want traffic from another countries, start learning how reddit works. Create a community and start posting daily. Don’t post any link there, share genuine posts.
Quora:
Quora is a best tool to get a traffic, just find some questions related to your niche. Keep these questions in mind because we have to write their answers not on quora but in your website. I will tell you how to do this once you start a blog.
Whatsapp-Telegram group.
Groups keep your targeted audience at one place. It’s hard to get returning user through Google search but group is a best form to keep your audience engaged.
Power of social media in blogging.
Today is 2nd day of 30 days challenge, you might have choosen your niche on day 1. So on the 2nd day you have to create social presence on various platforms. These platforms are great way to find your targeted audience at one place. Once you start growing these pages and communities, you don’t have to beg for traffic on your website.
My experience.
I started a blogging just tu show my stories to the world, with a zero knowledge of SEO. It took me 3 years to understand what blogging is but you don’t need to wait, I will share that experience. So when I started working on SEO, I found that number of pages have already indexed. I never worried about the traffic, I have daily traffic of 1 lakh users mostly from social media. This is because I have created a big social community of my audience. You have to do the same.
So instead of watching others feed, create your own.
Most important.
Growing a Facebook page or community is not a one day task, I already told you a story of my friend. She was consistent in her work for 6-7 years. Keep communities growing. Businesses are also looking for such communities to sponsor their Ads. There are multiple revenue sources from Facebook, instgram and all. You will never regret for your hard work in growing a community. This platforms have their own monetization tools, never stick to single source of income while making money online.